Talking Twitter: Interestingly, Twitter is the second most popular for post volume across social channels but has the lowest engagement rate at 0.17%. In addition, Christian Dior was the most discussed brand during the major Fashion Weeks for the quarter, followed by Prada and Gucci. Organic Chatter Wins: Zara, Amazon, and Christian Dior are the Q1 organic chatter winners, with 23,000+ profiles posted and 65,000+ posts collectively. Tagger found that TikTok videos, Instagram Reels and Instagram Carousels are the best content types by a mile, with engagement rates surpassing 1.6%. Here are some key takeaways from the Fashion Influencer Marketing Report:įormat is Everything: There are clear top performers for fashion influencers when it comes to content types. Our Fashion Report helps make sense of the space, empowering brands to discover the path to success and seize existing opportunities to build awareness and loyalty.” “But, this industry is constantly evolving with fresh trends and captivating content resonating with audiences. “The fashion industry has long been a leader in influencer marketing, and Q1 reflects the extraordinary investment made by brands,” said Dave Dickman, CEO at Tagger Media. This is a trend Tagger sees across all industries as followers respond positively to the platform’s short-form video format. However, TikTok has the highest engagement rate of any platform at 2.36%. The Fashion Influencer Marketing Report shows an impressive 10 million influencer posts across social platforms in Q1, with Instagram leading the pack as the most popular. Leveraging the company’s social intelligence engine, Signals, the report looks at overall brand performance for the first quarter and how high-profile events like New York Fashion Week and London Fashion Week increased visibility for many. The report, which looks at data for Q1 2023, unveils how and where consumers interact with influencers and which brands are gaining traction as a result. SANTA MONICA, Calif.–(BUSINESS WIRE)– Tagger Media, the global technology leader powering influencer marketing and social intelligence, releases its inaugural Fashion Influencer Marketing Report today. Quarterly Report Highlights Fashion Brands Gaining Traction with Influencer Strategies Tagger Media’s Inaugural Fashion Influencer Marketing Report Highlights 2023 Trends
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